Honma Golf – What’s Their Story?

Honma Golf – What’s Their Story?

Why Choose Honma? Well, They Sure Can Make Clubs!

honma_logo01_large_redbackHere at Precision Golf, we fit and supply clubs from nearly every manufacturer in the market. This ranges from the mainstream OEM’s such as Titleist, Taylormade, Callaway etc, to the likes of the rarer Japanese brands, like Miura, Vega, Epon. However, there is a new contender in the form of Honma Golf? Heard of them? Well you should have. They have recently released their Tour World Series (click here to see) and are establishing themselves as one of the best premium brands on the market, and here’s a (quite a) few reasons why!


G0107_2 1.       Honma hand-makes every single club in Japan.

2.       ‘MADE IN JAPAN SAKATA’ is stamped onto each club only after it passes a final inspection. The club is then ready for sale.

3.       Of the 700 people who work for Honma, at least 100 handle every single Honma club before it leaves the factory.

4.       Honma makes its own shafts, a rarity among golf manufacturers.

5.       Honma’s core concept is to provide golf clubs which will be with you your whole life.

TW430_3S2S6.       Honma clubheads and shafts are designed together, in a single 40-acre design studio and factory in Sakata, northern Japan.

7.       Every Honma iron goes through a 156-step production process, overseen by a Master Craftsman – most of whom have decades of experience.

8.       All Honma UK woods and hybrids are fully-finished in Japan: Honma does not ship woods and hybrids to the UK in component form. This enables Honma to fit each grip, shaft and clubhead absolutely precisely.

9.       All Honma graphite-shafted irons are also fully-finished in Japan, for the same reason.

10.   A Honma Master Craftsman applies fine adjustments to each club, using experience and intuition. People, not machines, make these fine adjustments.

W105C_main_2000x175011.   Honma also makes the tools which make the Honma golf clubs. It all happens in the same factory.

12.   Honma’s Star system – where certain clubs are ‘graded’ from 2 Star up to 5 Star – denotes a variety of things including materials and specification of both clubhead and shaft, and the seniority of the Master Craftsman who oversees the production of the club

13.   Each new Honma clubhead design starts out as a precision-crafted Master Persimmon Wood Mould. Only Honma’s most experienced craftsmen do this.

14.   Every Honma graphite shaft is hand-painted, an art which takes up to eight years to learn. This is why Honma shafts achieve such delicate, beautiful colours. Each shaft is then hand-polished to ensure that the colour dye is correctly fixed.

15.   Honma woods are also painted and colour-toned by hand.

IE_03_7_4S16.   Honma hand-polishes even the invisible parts of the clubhead, such is its dedication to achieving the perfect finish.

17.   Honma still makes original Persimmon wooden clubs.

18.   New apprentices are taught about the entire history of Honma clubs when they join the company. This pride in tradition has lasted for 55 years.

19.   Each Honma graphite shaft is hand-made with the same care as a Honma clubhead. The optimum carbon fibre is used for each Honma graphite shaft, and performance-grading is determined by the wrapping direction and amount of carbon fibre used.

20.   The wrapping of the highly-elastic carbon sheet is an artisan skill achieved by only a few Honma craftsmen. Extreme skill is needed to ensure that no performance-reducing microscopic air bubbles are created inside the graphite shaft.

21.   The plating process which produces the distinctive ultra-beautiful Honma clubhead finish is another 100% in-house process – another example of how Honma is different to many other manufacturers. This also applies to the gold-plating which Honma applies to some of its more expensive clubs. As with most Honma processes, clubs are plated by hand.

22.   The process of masking Honma clubheads so that only certain parts of the head are plated at any one time, is another extremely skilful technique requiring years of practice.

Honma_TourWorld_TW717V_5Iron23.   Honma’s Sakata factory also contains a large-scale Lost-Waxing facility for precision-casting its Tour Professional golf clubs, and certain other parts of its irons range.

24.   Honma’s Sakata factory is run with a high degree of consideration for the environment. For example, the dirty water produced during the irons clubhead plating process is purified to the extent that fish can live safely in it, before it is allowed out of the factory and into the surrounding environment.

25.   All Honma golf clubs confirm to 2013 R&A and USGA equipment regulations.

26.   The vast driving range at Honma’s Sakata, Japan factory is used to teach schoolchildren during the holidays.

27.   Each new Honma clubhead is subjected to tens of thousands of impacts from a robotic ball-hitting machine at the company’s R&D Test Centre. This is one of the few non-by-hand processes at Honma.

28.   Each new Honma clubhead is given a durability test, in which it is left outside and exposed to the elements for many days. The more extreme temperature, humidity and severe weather conditions are replicated during endurance testing inside the Sakata factory, to ensure that Honma clubs remain perfect in all conceivable weather conditions – including those in which you would certainly not be playing golf …

Honma_TourWorld_TW717M29.   Most of the world’s golf clubs are assembled head-first, with the grips added afterwards. Honma prefers the more difficult grip-first assembly, ensuring that the variations, or tolerances, are reduced as far as scientifically possible when the clubhead is fitted. This ensures the highest possible degree of stability and consistency during the swing.

30.   Every single Honma golf club is x-rayed after manufacturing, to check not only the club surface, but also any welds inside the club.

31.   Honma Master Craftsmen check the thickness of every single clubface by hand, using techniques involving an echo-chamber and many years of experience.

32.   The degree of bounce, or trampoline effect, from each of our clubfaces is checked by hand to ensure that it falls within regulations. Honma calls this the Reflection Coefficient Test.

33.   Every single Honma graphite shaft undergoes a series of performance tests, administered by hand by experienced craftsmen.

34.   At the very end of the manufacturing process, every single Honma club is inspected by the human eye. No Honma golf club leaves the Sakata factory without passing a rigorous visual inspection check, performed by the company’s most senior Master Craftsmen. Clubs with even the slightest imperfection are not allowed to leave the factory.

35.   Only then, is the stamp ‘MADE IN JAPAN SAKATA’ added to the golf club.


So there you go! Still not convinced? Visit www.honmagolf.co.uk for a full look at their current range (which looks fantastic by the way). We’ll also include the Honma Tour World driver in our Ultimate Driver Test 2014, which should be released in the next month or two.. which will be the most accurate driver test we have EVER been able to do before!



At Precision Golf we pride ourselves on providing the most up-to-date equipment information for our clients. For more information on Honma Golf or the services Precision Golf can offer then head to www.precisongolf.co.uk, email us at info@precisiongolf.co.uk, or call +441784 470088!