Precision Golf & Cool Clubs Join Forces

Precision Golf & Cool Clubs Join Forces

Two Club Fitting Giants Come Together

Custom club fitting giant Cool Clubs has teamed up with Precision Golf with PG now using Cool Clubs Fitting Technology and proprietary software with Trackman, to get the best fit possible in the golf industry.

In line with all Cool Clubs fitting locations globally, Precision Golf will have more than 12,000 demo combinations of club heads and shafts to fit golfers for. Once the correct fitting file’s been created for a golfer’s new clubs, order fulfillment will take place on site at Precision Golf as both Cool Clubs and Precision Golf share the same modern technology used to build to the correct fitting specifications. It’s a perfect fit for both companies: for over 10 years, Precision Golf has fortified a renowned reputation and is Europe’s #1 golf club fitter.

“We are excited about our new alliance with Cool Clubs” says James Davey, Director at Precision Golf. “Having known Cool Clubs CEO Mark Timms for over 10 years and worked with his technologies in the past, to be able to share technologies and software with Cool Clubs now to help drive our business and the club fitting industry in Europe to levels never seen before is incredibly energizing.”

Simon Cooper, Davey’s fellow Director at Precision Golf, said “The added technologies, depth of software database, amount of demo options as well as the potential developments from our partnership with Cool Clubs allows us to give our clients a service and level of accuracy hitherto unachievable. It is exciting to develop our long-standing relationship with Mark Timms as well as the rest of the Cool Clubs team and facilitates greater growth of our business as well as pushing the boundaries of the club fitting industry in the UK and Europe. The collective knowledge and energy of all those within the Cool Clubs team and their worldwide partners makes the future of the club fitting industry a very strong one.”

Precision Golf was formed at the start of 2004 by James Davey and Simon Cooper, offering discerning players in the UK the first totally independent custom fitting center with a full compliment of head and shaft options coupled with a Tour level of service and club building. Over the last 10 years they expanded their facility to accommodate more fitting bays and workshop technologies and have fitted for and built relationships with many Tour Pros including European Ryder Cup Captains, European Tour winners and Senior Major Winners.

To provide players an opportunity to test the latest high-end and Tour-only products, Precision Golf features Cool Clubs proprietary fitting carts, software and frequency machines as well as a full club building bench and equipment as per the headquarters in Arizona. “Our center powered by Cool Clubs technologies features the most comprehensive fitting and build services available,” says Davey. “Our ability to furnish players from a starter level with a quality but value set to learn and develop their game with, to the discerning player looking for the best set of clubs money can buy to fine tune their performance means we have something for every golfer in the market.”

 Likewise, Cool Clubs executives are elated by this new partnership. “We believe this venture with Precision Golf is an amazing opportunity for both companies,” says Vito Berlingeri, Cool Clubs Marketing Director. “Precision Golf has always had a great reputation in Europe so they make the perfect partner to utilize our Cool Clubs Technologies” says Mark Timms, Cool Clubs Founder and CEO.

About Cool Clubs

Cool Clubs has its headquarters in Scottsdale, AZ with 15 locations worldwide, including 2 Locations in Tokyo, Japan, Sanctuary Cove, Australia and Toronto Canada partnering with Modern Golf.

Cool Clubs works with Tour-level professionals (over 100 PGA/LPGA Tour Players) to beginners who want to give themselves a better opportunity for rapid game improvement.  Cool Clubs offers a variety of club fitting services for all types of golfers, from driver and long game fittings (hybrids and woods) to irons, wedges and putter fittings.

Cool Clubs’ locations employ the latest technology to fit the golfer, and our corporate “build” facility in Scottsdale has the skills, equipment and highly trained personnel to build one club, or an entire set of clubs, to meet your specifications.

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